DanAds Summit 26

On 14 October 2026, RTL AdAlliance will join DanAds Summit 2026 in New York, one of the leading gatherings for publishers, advertisers, and technology innovators shaping the future of media and advertising. Under this year's theme,"Together We Shape What's Next", the event will explore how the industry can address fragmentation, embrace automation responsibly, and create better experiences for advertisers and consumers alike. Discussions throughout the day will cover topics ranging from AI and self-service advertising to CTV, data strategies, and the evolving relationship between technology and media.

As the industry explores the next generation of self-serve advertising, automation and AI-powered buying, RTL AdAlliance will contribute a media owner perspective on what truly makes these innovations successful: simplicity, usability and advertiser value.

Key themes we will bring to the conversation:

• How automation can make premium media more accessible to a broader range of advertisers.
• The role of self-serve solutions in opening new revenue opportunities, particularly among small and medium-sized businesses.
• Balancing efficiency with quality, ensuring advertisers benefit from streamlined buying experiences without compromising on trusted environments.
• Designing products around advertiser needs, not around technological complexity.
• Using AI and automation to simplify workflows and campaign activation across multiple markets.

By connecting international advertisers with premium inventory across Europe, RTL AdAlliance brings practical experience of how technology can reduce friction, improve accessibility and help brands navigate increasingly fragmented media ecosystems.