Emerce Eday

Emerce Eday 2024 is one of the major events in the digital business, tech, and marketing space. With over 2,000 business leaders and industry experts gathering, the event will focus on the latest innovations in AI, e-commerce, marketing, and media. Key discussions will include AI transformation, the future of digital marketing, programmatic advertising, and sustainability in tech.

Cracking video advertising success in Europe: a paradox of choice

Rapid adoption of CTV devices, launch of new VOD players, advertising-supported plans of global streamers are so many factors that unlock a vast landscape of high impact video advertising opportunities for brands willing to address European consumers. But the abundance of options may also be a factor of complexity for both advertisers and also for consumers. RTL AdAlliance presents solid facts and innovations to supported informed strategic decision making when it comes to advertising in Europe.