European Forum Alpbach (EFA) 2026

The European Forum Alpbach (EFA) 2026 brings together leaders from business, policy, academia, and civil society to discuss the major challenges shaping Europe’s future. 

As part of the programme, the executive talk “Rethinking Media Growth, Trust & Scale: Europe’s Digital Future” will explore how Europe can strengthen its digital sovereignty and media ecosystem at a time when advertising revenue, data, and innovation are increasingly concentrated among global platforms. The discussion will focus on building a more connected, trusted, and impactful European media landscape.

As Deputy CEO & CDO of RTL AdAlliance, Oliver Vesper will contribute RTL AdAlliance’s perspective on how collaboration across European media companies can help create sustainable growth, trusted advertising environments, and greater competitiveness on the global stage. The discussion will examine the importance of premium local content, trusted media brands, transparent advertising ecosystems, and scalable cross-market solutions in strengthening Europe’s digital future. 

Oliver will also share insights into how European media players can work together to combine trust, scale, and measurable impact, ensuring that advertisers continue to invest in quality media that supports innovation, journalism, and cultural diversity across the continent.

Date:
2 September 2026

Time:
15:30 to 16:30

Location:
Hotel Alphof - Winter Garden - Alpbach 486, 6236 Alpbach, Austria