The Great Debate: CTV - IAS & IAB Europe

Bringing together industry leaders, broadcasters, technology providers, and advertising experts, the event is dedicated to exploring the opportunities and challenges shaping the future of Connected TV across Europe. Through lively discussions and expert perspectives, attendees will gain insights into some of the industry's most pressing topics, including CTV measurement, transparency standards, programmatic demand, and the evolving role of CTV within the broader media ecosystem.

As Connected TV continues to mature, RTL AdAlliance will contribute a broadcaster perspective on how premium content, trusted environments, and transparent measurement can create lasting value for advertisers. The discussion will explore the importance of common standards, cross-market collaboration, and the convergence of linear TV and digital video within a growing Total Video ecosystem.

Drawing on its experience connecting international brands with leading European broadcasters, RTL AdAlliance will share how the industry can combine the reach and trust of television with the targeting and accountability of digital advertising. The goal is clear: make CTV easier to buy, easier to measure, and more effective for advertisers while preserving the quality and sustainability of Europe's media landscape.