Horizont Digital Marketing Days 2026

On 17 and 18 November 2026, HORIZONT Digital Marketing Days will bring marketing, media, technology and agency leaders together at Depot 1899 in Frankfurt. Under the theme“What’s the New Reality?”, this year’s edition looks at how the rules of marketing are changing, from AI and modern brand management to content, commerce, new platform dynamics and the future of video. The two-day programme combines industry perspectives, best practices and networking around one central question: how can brands remain relevant as technology, consumption and media behaviour continue to evolve?

At 13:25 on 18 November, Artur Kobryn, Vice President International Sales at RTL AdAlliance, will join Laurence Besnard-Royes, Lead Media & Retail Media Foods at Unilever Germany, Lennart Harendza, Chief Revenue Officer at Seven.One Media, and Klaus Peter Schulz, Managing Director at Die Mediaagenturen, for the panel“One Screen, Many Markets: How Complex is European Video Advertising?”

The conversation gets to the heart of a challenge international advertisers know well: audiences experience video seamlessly, but buying it across Europe is still shaped by very different markets, platforms and structures. Artur will bring RTL AdAlliance’s international perspective to the discussion, exploring how the industry can reduce that complexity without losing the local relevance that makes European media valuable. The session will look at what advertisers need to plan video across borders more effectively, and how broadcasters, agencies and sales houses can move towards a simpler and more coherent European video proposition.