From 13 to 16 April 2026, RTL AdAlliance will take part in IAB MENA Growth Series, a four‑day digital programme bringing together advertisers, agencies, publishers, and technology partners across the region. Each day focuses on a key pillar of today’s advertising ecosystem - from creators and podcasts to pDOOH, ecosystem sustainability, and the evolving role of the living room in KSA and UAE. Through a series of one‑hour sessions, IAB MENA aims to foster knowledge‑sharing, dialogue, and practical insights tailored to the region’s fast‑growing media landscape.
