IAB MENA Digital Publisher Summit

The IAB MENA Digital Publisher Summit is a flagship in-person event gathering top media and advertising professionals from across the Middle East and North Africa. Held on October 14, 2025, the summit focuses on the evolving role of digital publishers in a landscape shaped by data, technology, and shifting audience expectations.

At 11:00, Davide Pattano, Director BU South at RTL AdAlliance, will join a panel discussion to explore the evolving role of agencies and brands in shaping the future of MENA’s digital publishing ecosystem. He will bring a strategic European perspective on how advertisers and agencies can collaborate with publishers to guide ad spend decisions, foster trust, and support a more competitive and sustainable media landscape. With his experience in cross-market operations, Davide will offer valuable insights into building stronger partnerships across regions.