Living Room Study 2026

The Living Room Study 2026 will be available from March 25 2026. This is the 5th edition of our exclusive study, a major research that looks at video consumption habits in Europe.
 

March 25, 2026 at 10:00 CET
Are you ready for the newest edition of RTL AdAlliance’s Living Room Study?

Over 15,000 people were surveyed, representing 15 European countries. We also collected data from the US and China to enable comparisons and to build a clearer picture of differing viewing habits. This extensive dataset forms the foundation of our study, covering insights on content consumption, device usage, first‑destination choices, and much more. In this edition, we will focus on Total Video engagement across platforms and the impact of watching television together has on our viewing experience.

Want to find out more? Join us to discover all the Living Room Study has to offer.