Welcome to the 4th edition of RTL AdAlliance’s exclusive research on video consumption.
We are entering a new era of CTV and are pleased to take you on a journey into European living rooms. Get all the insights you need to ensure your campaigns are a success at the Living Room on Tour 2025 in Budapest. From the ownership of video devices to the complexities of consumption across various screens and platforms, our latest "New Life of the Living Room" - study leaves no stone unturned. Together, we will explore attitudes towards ads in different video environments and shed light on the budget allocation for video entertainment. We will share a detailed analysis of the diverse countries that build Europe.
