Living Room on tour - Düsseldorf
2025
Learn more about the 4th edition of the coveted and exclusive research by RTL AdAlliance.

The New Life of the Living Room
Welcome to the 4th edition of RTL AdAlliance’s exclusive research on video consumption.
We are entering a new era of CTV and are pleased to take you on a journey into European living rooms. Get all the insights you need to ensure your campaigns are a success at the Living Room on Tour 2025 in Dusseldorf. From the ownership of video devices to the complexities of consumption across various screens and platforms, our latest "New Life of the Living Room" - study leaves no stone unturned. Together we will explore attitudes towards ads in different video environments and shed light on the budget allocation for video entertainment. We will share a detailed analysis of the diverse countries that build Europe.
The programme:
11.30-11.40 - Welcome
11.40-12.10 - Keynote, "The New Life of the Living Room" - Separate Signal from Noise
12.10-12.40 - Brand Talk - "Trust Over Tech: Quality Media Drives Growth"
12.40-14.00 - Networking Lunch
It's all about exclusive data, valuable insights and great people.
Practical information
Courtyard by Marriott Düsseldorf Hafen;
Speditionstraße 11, 40221 Düsseldorf
Speakers

Aurélie Brunet de Courssou
Marketing Director
RTL AdAlliance

Matthias Hanschke
Global Head of Marketing Transformation
Henkel

Daniel Bischoff
Chief Marketing & Operations Officer
RTL AdAlliance

Thomas Töpfer
Head of Paid Media
REWE Group

Stefanie Meierfrankenfeld
Business Unit Director DACH
RTL AdAlliance

Mari Schneider
Director Total Video
OMD Germany

Artur Kobryn
VP International Sales
RTL AdAlliance