Living Room on tour - Milano

Welcome to the 4th edition of RTL AdAlliance’s exclusive research on video consumption.​

Viewer habits are constantly evolving and the lines between digital and legacy media are becoming more and more blurred. With so much happening, it’s tempting to simplify things—to group everything under one big ‘CTV’ umbrella. But is that really the right approach?​

This year we expanded our geographical scope and included Austria, Switzerland, and Poland. We now cover 14 markets in Europe. We love this country-specific granularity: let’s embrace European diversity! We also maintained the US as a key comparison point.

Did you know that for 69% of Italian viewers, broadcaster content is their first viewing choice?

Would you like to know more about the evolution of video viewing habits in Italy and Europe?

RTL AdAlliance is pleased to invite you to the presentation of the 4th edition of the research ‘The New Life of the Living Room’, in which we analysed how viewers interact with big screens in the living room.

Organics Sky Garden Rooftop
Hyatt Centric Mlilan Centrale
Via Giovanni Battista Pirelli, 20

9:00 – Welcome Coffee

9:10 – RTL AdAlliance welcome and introduction

9:15 – The New Life of The Living Room Italian side

10:00 – Closing thoughts

10:10 – 11:00 Networking Coffee