Mipcom

MIPCOM is a major event for the global entertainment industry. This event celebrates global presence, forming advertising partnerships, and highlighting innovations in cross-media solutions. 

MIPCOM also offers valuable networking opportunities in this evolving media landscape.

The paradox of choice in the living room

With the third wave of its international study about video habits, "The New Life of the Living Room", RTL AdAlliance is questioning whether so much content and so many platforms are really beneficial to consumers and advertisers. Based on insights derived from more than 10,000 respondents across 11 European countries and the US, the study will identify the most relevant video options in each market and make suggestions for advertising accordingly!