Dailymotion Advertising expands its European presence by partnering with RTL AdAlliance

• RTL AdAlliance expands the reach of Dailymotion Advertising as part of its online video offering in Germany, Austria, Switzerland, France, the UK, and the Nordics 

• Advertisers gain access to Dailymotion inventory through RTL AdAlliance’s international sales teams and localised services 

Luxembourg / Hamburg, 4 March 2024: Dailymotion Advertising, a major player in the online video advertising market, entrusts RTL AdAlliance with the monetization of its online video inventory across multiple European markets. The international media sales house will add the online video platform and provider of proprietary video players to its growing Total Video portfolio.  

The video offering of Dailymotion Advertising encompasses the proprietary video platform, available online as well as via app on mobile devices, and smart TVs, alongside a diversified portfolio of online video media brands. Thanks to RTL AdAlliance, advertisers can now tap into Dailymotion Advertising’s vast audience of 450 million+ monthly active users and over 6 billion video views. This is packaged within a diverse portfolio of trusted media brands – ranging from linear TV to online video. 

Stephen Byrne, VP Partnership Development at RTL AdAlliance:  

“With Dailymotion we are adding one of the most forward-thinking and successful European video providers to our family of local and international media champions. The appetite for video content, from short-form online video to long-form content on smart TVs, is growing rapidly. Dailymotion has been a pacemaker in providing consumers with high-quality content, making them a great addition to our online video offering. With our Total Video approach and strong local footprint in Europe, we are committed to providing   advertisers with even easier access to the Dailymotion inventory as part of a 360-degree media offering.” 

Damien Alzonne, Head of Partnerships at Dailymotion Advertising: 

“RTL AdAlliance's European DNA and integrated multi-platform approach to international brands and advertisers make it an ideal business partner, as our platform addresses a global audience. We complement the local market expertise of many of our media partners, including top-tier media brands like Elle or Le Parisien. With RTL AdAlliance, we can offer advertisers even greater added value, through a complete ecosystem and high value-added services.” 

The partnership was piloted in Germany, Austria, Switzerland and the Nordics before it was successfully rolled out in France and the UK. Dailymotion benefits from an all-encompassing sales infrastructure through a pan-European sales approach and local RTL AdAlliance sales units within key markets. 

VP Brand & Communications 

Carine Jean-Jean 

carine.jeanjean@rtl.com 

+33 6 30 51 58 73 

PR Director  

Kathrin Müller 

kathrin.mueller@rtl.com 

+49 40 286 686 117 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, adtech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

To learn more follow us on LinkedIn and Instagram. 

Dailymotion Advertising is the video marketing platform of Dailymotion, the leading French video audience, with an ecosystem of over 5000 professional content publishers who use the Dailymotion player (such as Le Monde, Canal +, BeIN Sports…). Dailymotion Advertising offers a high-quality and secure environment for brands looking to run effective and transparent video advertising campaigns. Dailymotion Advertising also stands out with its integrated creative studio and insights department.