IP Österreich becomes part of RTL AdAlliance

• Transaction: RTL Deutschland has acquired Krone Media Aktiv's 50 percent stake in IP Österreich and now holds 100 percent of the company 
• Digital growth boost: IP Österreich positions itself more strongly in the total video sector as part of the international RTL AdAlliance 
• Expansion: The expanded RTL AdAlliance demonstrates a strong commitment to long-term growth in Austria 

From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group. This sets the course for a powerful digital advance by the Austrian sales champion. The company will merge its portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of well-known European media brands and the premium content of the international sales house. By mid 2025, IP Österreich will operate under the unified RTL brand image.  

IP Österreich boasts a cross-media portfolio. The marketing mandate includes linear and digital TV environments, Addressable TV/Connected TV, Digital-Out-Of-Home, influencer marketing, and a high-quality digital portfolio, including all digital products from RTL Deutschland. In addition to R9 and krone.tv, OE24.TV, Canal+, and the sports channels Sky Sport Austria and Sport1, IP Österreich exclusively markets RTL Deutschland's TV channels RTL, Vox, Super RTL, Nitro, NTV, RTL Up, RTL Zwei, and the streaming service RTL+.  

All IP Österreich employees will be integrated into RTL AdAlliance. The seasoned management team with authorised signatories Elisabeth Frank (Multi-Channel Sales Director), Claudia Ostermann-Schabata (Marketing and Business Development Director), and Marion Hammerl (Director Finance and HR) will continue their successful work alongside the management. This also involves an expansion of the management: Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, will become Co-Managing Director of IP Österreich (operating as RTL AdAlliance from July 2025 onwards) alongside Walter Zinggl starting from January 1, 2025. 

Recently, IP Österreich announced the takeover of the sales marketing for the two Warner Bros. Discovery channels TLC and DMAX at the turn of the year 2024/2025. 

Walter Zinggl, Managing Director of IP Österreich, says: 
"We are looking forward to a more intensive cooperation with a highly professional team. Going forward, we will think and act even more as a unified company. We are approaching this proactively and have an international partner at our side through RTL AdAlliance, which will provide additional momentum. At the same time, I thank the Krone Media Aktiv team for an exciting and successful time." 

Stéphane Coruble, CEO of RTL AdAlliance, says: 
“We’re thrilled to welcome IP Österreich’s team and expertise within RTL AdAlliance! True transformation happens through industry-wide collaboration and shared effort. Together, we’re stronger, and with teamwork and unity, we can achieve amazing things.” 

Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, says: 
"IP Österreich has great development potential. Together, we now want to take the next step into the future and further expand the digital business field. In 2025, we will launch a digital initiative that will enable full access to RTL AdAlliance's international total video portfolio, including Addressable TV and additional reach. I look forward to working even more closely with Walter Zinggl, a true leadership personality, and his team at IP Österreich." 

IP Österreich was founded in 1995 as a joint venture between RTL and Krone Media Aktiv, with each holding a 50 percent share

VP Communications & Brand 
Carine Jean-Jean 
carine.jeanjean@rtl.com 
+33 6 30 51 58 73 

PR Director  
Kathrin Müller 
kathrin.mueller@rtl.com 
+49 40 286 686 117 

RTL AdAlliance – simplicity for advertisers and value for publishers.  

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, adtech solutions, developed in Europe, and dedicated media sales expertise. Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

To learn more follow us on LinkedIn and Instagram.