Egta - 2026 CEOs’ & Top Execs’ Summit

The CEOs’ & Top Execs’ Summit is egta’s flagship annual gathering, taking place in Vienna on May 28-29, 2026, and bringing together over 200 senior decision‑makers from TV and radio companies across Europe and beyond. The event unites top executives responsible for content monetisation, revenue optimisation, and advertising sales for major broadcasters, offering two days of strategic discussions, joint TV & radio sessions, market intelligence, and high‑level networking

At Egta’s flagship CEOs’ & Top Execs’ Summit, RTL AdAlliance will share strategic perspectives tailored for senior leaders responsible for monetisation, revenue optimisation, and advertising transformation across Europe’s major broadcasters.

Key themes we will bring to the table:

• Premium + Performance: How trusted, brand‑safe environments can deliver both reach and measurable business outcomes across markets.
• Unifying Linear and Digital: Practical ways to align products, metrics, and value propositions across TV, BVOD, CTV, and digital video.
• Simplified, Scalable Buying: Frameworks for streamlining cross‑market activation and making broadcaster inventory easier to access and compare.
• New Revenue Opportunities: From addressable formats to data‑driven packages and cross‑device strategies that unlock incremental growth.
• Collaborative Innovation: Why alliances, shared roadmaps, and common standards are essential to strengthening Europe’s broadcast ecosystem.