Living Room Study 2026 on tour - Munich

In its fifth edition, the Living Room Study continues to explore how audiences engage with video across Europe and beyond. This year, the study once again draws on one of the industry’s most comprehensive datasets.

The latest edition of the Living Room Study analyses viewing behaviours across 15 European countries, with additional insights from the US and China to offer a broader global perspective.

This year’s study focuses on Total Video engagement across platforms and takes a closer look at the impact of co‑viewing - how watching together shapes the viewing experience.