IP Österreich becomes RTL AdAlliance in Austria

• Following the completion of the integration, the Austrian RTL AdAlliance now operates fully under the RTL corporate brand identity
• Elisabeth Frank appointed as Managing Director, succeeding Walter Zinggl
• Claudia Ostermann-Schabata and Elisabeth Frank to join executive team in early 2026 

The integration of IP Österreich into RTL AdAlliance is complete. Austria’s leading multichannel advertising sales house will now operate entirely under the unified brand identity of RTL AdAlliance, the international sales house of RTL Group – combining international and national sales in Austria under one roof. It is the start of a new era for the company, characterised by a strong local market position together with complementary international sales house expertise. As part of RTL AdAlliance, the company has adopted a new corporate design reflecting its alignment with RTL United, RTL Group’s unified brand. 

International advertisers profit from Austria’s exclusive national high-quality media brands, including, but not limited to all RTL TV channels, RTL+, CANAL+ ACTION, Sky Sport Austria, DMAX Austria, TLC Austria and SPORT1. This Total Video offering is now complemented by strong international brands and premium content, providing access to one of Europe's largest advertising portfolios. In Austria, RTL Group’s sales house offers local advertisers unparalleled reach and the possibility to plan international campaigns that push their brands across European borders. With the launch of a digital initiative in the second half of 2025, RTL AdAlliance will enhance its capabilities in product development, data analysis, Total Video reach and with the support of smartclip, RTL Group’s adtech business. With a focus on accessible premium European inventory in a simplified way, the portfolio offers linear and non-linear TV, premium digital content, Addressable TV (ATV), Connected TV (CTV) and targeting solutions.

Oliver Vesper, Chief Digital Officer and Deputy CEO at RTL AdAlliance, said:

“Advertisers prioritise both quality brands and scalable reach in brand-safe environments, something best delivered by high-quality, owned and operated media brands as well as trusted third-party partnerships. Long-term brand success isn’t only built on major tech platforms, but through a consistent presence within trusted media – RTL AdAlliance’s unique differentiator. Our vision is to boost our position as an indispensable Total Video player in Austria and in all European markets – sending a clear signal: We are ready for growth.”

Walter Zinggl, Managing Director at RTL AdAlliance in Austria, said: 

“Today, we are not only celebrating our integration, but also the successful transformation into a future-ready company. And yet we will remain the trustworthy partner for the Austrian market that our customers have grown accustomed to for the past 30 years. At the same time, being RTL AdAlliance enables us to offer a unique contribution of local expertise and international efficacy. 

The last few months have been an exciting and groundbreaking journey. We have successfully completed the transition to an established, internationally strong brand and set the course for a successful growth strategy. RTL AdAlliance stands for simplicity for advertisers and value for publishers – which we pursue through our simple yet innovative solutions and commitment.” 

Since the announcement in October 2024, the Austrian company has been working intensively to drive forward its integration into the international structure of RTL AdAlliance. This has now been achieved. All employees have been successfully integrated into the new organisational structure and the current management team will remain on board to further strengthen the local market position. 

The new management team which will succeed Walter Zinggl and take over starting 1 January 2026 has been appointed. Moving forward, the executive team will consist of Elisabeth Frank as Managing Director, together with Claudia Ostermann-Schabata as VP & Deputy Managing Director and Oliver Vesper as International Managing Director. Walter Zinggl will remain with the company as a management consultant until beginning of 2027. This ensures continuity in leadership and the consistent future development of the company.

VP Communications & Branding
Carine Jean-Jean
carine.jeanjean@rtl.com
+33 6 30 51 58 73

PR Director 
Kathrin Müller
kathrin.mueller@rtl.com
+49 40 286 686 117

RTL AdAlliance – simplicity for advertisers and value for publishers.

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond.

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise.

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America.

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