RTL Beach returns to Cannes Lions 2026 to make trust the industry’s superpower

• 80+ global media, brand and technology leaders gather at RTL Beach to explore in 31 sessions how trusted environments, transparent verification and premium content drive impact 
• RTL AdAlliance unveils its new harmonised European Video Marketplace (EVM) – making trusted premium video simpler to buy, smarter to target and stronger across borders 
• New strategic partnerships with Mastercard and Compliant reinforce conversations around trust, accountability and effectiveness across advertising 

From Monday, 22 June to Thursday, 25 June 2026, RTL AdAlliance once again brings together international media, advertising and marketing leaders at RTL Beach: the trusted European media hub on the Croisette during Cannes Lions. Throughout the week, RTL Beach will convene the industry around one defining question: how trust can become media’s greatest competitive advantage in advertising. Where insights turn into inspiration, technology boosts impact and impressions turn into trust, RTL Beach remains the Plage to be. This year’s programme focuses on the principles shaping a stronger advertising ecosystem: professional and safe content environments, transparent technology and verification, and independent impact measurement. 

RTL Beach will also provide the stage for RTL AdAlliance to introduce a smarter, more advanced European Video Marketplace (EVM) for trusted media, encompassing Total Video audiences across 14 European markets. RTL AdAlliance's EVM is the most premium environment for advertisers to reach European consumers at scale, by combining the very best premium content from Atres Media, DAZN Media, DPG Media, France TV Publicité, HBO Max, M6 Unlimited, Samsung TV Plus and RTL Deutschland across a range of services from European broadcasters, streaming services and CTV platforms.  

In addition, the EVM, further developed under Chief Digital Officer & Deputy CEO Oliver Vesper’s guidance, will serve as an umbrella for RTL AdAlliance’s enhanced targeting and booking solutions, including sophisticated targeting capabilities of Smart Audiences, and the new Media Collections, a fresh inventory curation concept designed to simplify the activation of video audiences in Europe. The EVM is also available through AdManager by RTL AdAlliance, a self-service platform for booking European TV and video inventory. 

All of this is powered by new partnerships: Together with Mastercard RTL AdAlliance now provides a retail-based targeting solution for premium video environments, built on harmonised buying behaviour data, as part of the Smart Audience suite. Compliant, a specialist in media quality signals, will unveil its new CTV Quality Index at RTL Beach — an independent, objective scoring framework for CTV inventory. RTL AdAlliance's Media Collections scored 24 percent above the best-performing inventory across the world's largest DSPs, further demonstrating the strength of EVM’s premium CTV offering. 

The programme features leading voices from across media, brands and technology, including Joy Howard (Back Market), Dave Kersey (SharkNinja), Caroline Proto (EssilorLuxottica), Rory Sutherland (Ogilvy UK), Melanie Brinbaum (Nestlé), Claudia Navarro (Coca-Cola), and media leaders including Frank Vogel (Ad Alliance & Sky Media), Michael Radelsberger and Inga Leschek (RTL Deutschland), Lars-Eric Mann (Ad Alliance DE), Jennifer Treiber-Ruckenbrod (BMW Group), Ulrich Klenke (Deutsche Telekom), Katja Brandt (Dentsu DE), Kerstin Niederauer-Kopf (AGF Videoforschung) as well as Karen Eccles (Sky), Matthias Heinze (Warner Bros. Discovery), alongside senior leaders from Disney Advertising, NBCUniversal, Paramount and RTL AdAlliance. 

Panel highlights include Pledge for Trust, where Stéphane Coruble (RTL AdAlliance) joins Myralda Derks (L’Oréal) and Conny Karcher (Zurich Insurance Company), moderated by Shaun Dix (Ipsos), to explore whether trust has become the ultimate connector between brands, people and media in an era shaped by misinformation, scam ads and AI-generated content.  

In Total Video Champions, senior leaders from Disney Advertising, RTL AdAlliance, Warner Bros. Discovery, NBCUniversal and Paramount come together to examine the evolving Total Video landscape and the future of premium video advertising. Meanwhile, Content is the final boss sees Inga Leschek spotlight RTL Deutschland’s content strategy through sport and entertainment, joined by MMA fighter Alina Dalaslan and Let’s dance judge Jorge Gonzales interviewed by TV host Louise Ekland.

Stéphane Coruble, Chief Executive Officer at RTL AdAlliance: 

“At RTL Beach we show how partnerships and alliances strengthen European media’s position against global giants by amplifying its key advantage: trusted media inventory. As audiences demand transparency and measurable impact, trusted media environments matter more than ever. European broadcasters face global competition, while advertisers deal with complexity across markets.  

Our European Video Marketplace simplifies access to verified inventory and enables activation across multiple markets. We design our products, tools, and solutions with trust in media at their core—helping deliver measurable results for advertisers.” 

Carine Jean-Jean, VP Communications & Branding at RTL AdAlliance: 

“RTL Beach remains the place where the global media and advertising industries come together to exchange ideas, challenge conventions and find inspiration. As the European home of Total Video, RTL Beach provides a space for trusting partnerships and brings together leaders from all over the world. We are very grateful to everyone who shares our ambition to engage in dialogue with us about the future of advertising and to emphasise the value of trust-based collaboration within the industry.” 

Find more information about RTL Beach at rtl-adalliance.com/rtlbeach. 

VP Brand & Communications
Carine Jean-Jean 
carine.jeanjean@rtl.com  
+33 6 30 51 58 73 

PR Director
Kathrin Müller 
kathrin.mueller@rtl.com 
+49 40 286 686 117 

RTL AdAlliance – simplicity for advertisers and value for publishers.  

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

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