CIMM Summit London

The Coalition for Innovative Media Measurement (CIMM) is a non-profit, pan-industry organization dedicated to advancing innovation in media measurement and data practices. Its mission is to cultivate improvements, best practices, and new solutions for audience measurement, currency development, and cross-platform metrics across the media and advertising ecosystem.

At The Future of TV Advertising Global, Stéphane Coruble, CEO of RTL AdAlliance will lead a fireside chat that goes beyond theory to show how collaboration really happens in our industry. Broadcasters everywhere talk about working together, but what does that look like in practice? Stéphane will share key learnings and real examples of initiatives that are changing perceptions of TV as a declining medium. From speaking with one voice to redefine the narrative, to building commercial alliances that win on local and global stages, and creating tech roadmaps that unify linear and digital assets into simple, scalable products, this session will offer a clear vision of how collaboration drives growth and innovation.

Later, Oliver Vesper, Deputy CEO & CDO, RTL AdAlliance will take the stage to address one of the most exciting growth opportunities for our industry: bringing small and medium-sized businesses into the TV advertising ecosystem. SMBs are the backbone of the economy, yet many still see TV as out of reach. Oliver will explain why that’s changing, thanks to advanced TV and digital video solutions that make premium environments accessible and measurable for smaller brands. This keynote will explore how we can simplify entry points, create cost-effective solutions, and combine the power of television with the flexibility of digital. By unlocking this opportunity, we’re not just helping SMBs grow—we’re strengthening the entire media ecosystem for the future.