IFA Berlin 2026

IFA Berlin 2026: where technology meets consumer innovation

From 4-8 September 2026, RTL AdAlliance will attend IFA Berlin, one of the world’s largest and most influential technology events. Bringing together more than 1,900 brands, technology pioneers, retailers, media professionals and decision-makers from around the globe, IFA showcases the innovations shaping how people live, connect, consume content and interact with technology. From AI and smart home solutions to connected devices, streaming, entertainment and content creation, the event provides a unique opportunity to explore the trends that are redefining the consumer experience and the future of media.

Connecting brands with the future of tv, streaming and consumer technology

While RTL AdAlliance is not currently listed as a speaker in the official programme, our sales teams will be on-site to engage with partners, advertisers, technology providers and media stakeholders. Discussions will focus on how evolving consumer technologies, connected TV, streaming platforms and new forms of content consumption are reshaping the advertising landscape.

The team will share insights on Total Video, premium advertising environments, cross-market media opportunities and the growing convergence between technology, entertainment and advertising. As consumer devices become increasingly connected and media consumption continues to evolve, IFA offers an ideal setting to discuss how brands can reach audiences through trusted content and scalable international video solutions.