RTL AdAlliance launches in Spain to enable advertisers to reach European audiences

• The new office marks a significant step for RTL AdAlliance to strengthen its local presence and accelerate growth in European key markets 
• Advertisers and agencies in Spain benefit from European and global premium video access through RTL AdAlliance’s unified Total Video portfolio 

RTL AdAlliance, RTL Group’s international advertising sales house, is bolstering its presence by launching an office in Spain, in one of Europe’s most dynamic video advertising markets. Through RTL AdAlliance’s unified Total Video offering advertisers and agencies in Spain can now access premium Total Video inventory from leading broadcasters and publishers across Europe through a dedicated company presence.  

The Total Video portfolio unifies the power of premium media brands, from leading broadcasters such as RTL, ITV, M6 and RAI, to BVOD platforms like France.tv, RTL+, Videoland and global CTV front-runners including HBO Max, Samsung TV Plus and Waipu TV. By combining linear TV, CTV, streaming and premium online video, RTL AdAlliance simplifies Europe’s fragmented market with a consistent and scalable buying experience. 

The launch is closely coordinated with and supported by Atresmedia Publicidad. Through this collaboration, the sales house of the Spanish broadcast group underlines its commitment to the partnership with RTL AdAlliance beyond the promotion of its premium TV and video inventories for advertisers globally. The joint effort drives greater operational efficiency and unlocks new video advertising opportunities for Spanish brands on international level. 

Daniel Bischoff, Chief Operating Officer at RTL AdAlliance, has set the strategic direction for the company’s next phase of growth and successfully driven its operational implementation. In Spain, Artur Kobryn, Vice President International Sales at RTL AdAlliance, will lead the company’s sales activities alongside Mattia Badino, Head of Advertising, Michela Bruno, Head of Agency Partnerships, and Simone Rondena, Advertising Manager in Southern Europe. Together they will provide advertisers and agencies with seamless access to its Total Video portfolio. Alongside this roll out, RTL AdAlliance will continue to collaborate closely with its established long-time partners and agents in Spain.

Stéphane Coruble, Chief Executive Officer at RTL AdAlliance: 

“Establishing a local presence in Spain is an important milestone in our European growth strategy. At the same time, we are taking our collaboration with Atresmedia to the next level. We are combining strong local market expertise with our international Total Video offering and digital capabilities. Together, we can give advertisers in Spain and beyond greater access to premium video audiences across Europe, while creating new opportunities for our partners to grow their digital video business in trusted media environments.” 

Daniel Bischoff, COO at RTL AdAlliance: 

“The Spanish video advertising market is one of the most dynamic in Europe. Connected TV ad spends are growing rapidly, while broadcast TV remains an integral provider for premium reach. In partnership with Atresmedia we are committed to expand our local market presence and empower brands and advertisers based in Spain to grow internationally.” 

José Miguel García-Gasco Martínez, General Director, Atresmedia Publicidad: 

"This launch reinforces the strategic alliance between Atresmedia and RTL AdAlliance. Spain's video advertising market is evolving fast, and CTV is at the center of that shift — this new presence gives Spanish advertisers and agencies direct, brand-safe access to premium video inventory across Europe through RTL AdAlliance's Total Video portfolio. The close collaboration in our home market is part of our ongoing commitment to offer advertisers the best possible service and to RTL AdAlliance’s vision for European Total Video: one access point, premium reach, and greater efficiency, while reinforcing Atresmedia's role as the trusted local partner." 

VP Brand & Communication 
Carine Jean-Jean 
carine.jeanjean@rtl.com 
+33 6 30 51 58 73  

PR Director 
Kathrin Müller 
kathrin.mueller@rtl.com 
+49 40 286 686 117 

RTL AdAlliance – simplicity for advertisers and value for publishers.  

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

300 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

To learn more follow us on LinkedIn and Instagram. 

Atresmedia Publicidad is Atresmedia’s advertising sales house and a leading player in commercial innovation and communication solutions for brands.  

Its offering combines the strength of the Group’s audiovisual media and radio stations with advanced data, technology and measurement capabilities to maximise campaign effectiveness and help advertisers achieve their business objectives.