The future of TV advertising 2026

Taking place in London on 8-9 December 2026, The future of TV advertising 2026 is one of the industry's leading international gatherings for television and video advertising. Bringing together more than 1,000 leaders from over 30 countries, the event provides a platform for broadcasters, agencies, advertisers, and technology partners to discuss the challenges and opportunities shaping the future of TV. This year's programme will focus on topics including business outcomes, audience measurement, the rise of SMB advertising, the creator economy, and TV's ability to compete with global digital platforms.

Can collaboration help broadcasters compete more effectively for global advertising budgets? M6, France Télévisions and CANAL+ have combined their international digital advertising proposition through RTL AdAlliance, while remaining fierce competitors in France. This panel examines the evolution of their digital offerings, the challenge of reaching international buyers, the role technology plays in making collaboration possible, and the benefits of greater simplicity and scale for advertisers. What does this alliance tell us about the future of the French TV market?