The Future of TV advertising global 2026

Taking place in London on 8-9 December 2026, The Future of TV Advertising Global 2026 is one of the industry's leading international gatherings for television and video advertising. Bringing together more than 1,000 leaders from over 30 countries, the event provides a platform for broadcasters, agencies, advertisers, and technology partners to discuss the challenges and opportunities shaping the future of TV. This year's programme will focus on topics including business outcomes, audience measurement, the rise of SMB advertising, the creator economy, and TV's ability to compete with global digital platforms.

RTL AdAlliance will contribute a European broadcaster perspective to the conversation, highlighting how trusted media environments, premium content, and cross-market collaboration can help drive sustainable growth for advertisers and media companies alike.

Key themes we will bring to the discussion:

• Building brands through premium content and high-attention environments.
• Combining the reach and trust of television with the accountability of digital advertising.
• Advancing transparent and meaningful measurement to demonstrate business outcomes.
• Making Total Video easier to buy across markets through collaboration and simplification.
• Strengthening Europe's media ecosystem through trusted partnerships and scalable solutions.

Drawing on RTL AdAlliance's experience connecting international brands with leading European broadcasters, we will share perspectives on how the industry can continue to deliver trust, scale, and measurable impact in an increasingly competitive advertising landscape.