China International Advertising

The 33rd China International Advertising Festival (CIAF), hosted by CAA, will take place from October 23 to 25 in Beijing. Established by CAA in 1982, CIAF is one of the largest and most influential events in the advertising, marketing and communication industry in China. It features diverse contents including competitions and awards, forums and seminars, exhibitions and showcases, business networking and resource matching, drawing more than 10,000 attendees annually. Serving as an open exchange platform, the festival showcases cutting-edge industry trends, elevates professional capabilities, analyzes market challenges, and guides the sound and sustainable development of the industry.

As Chinese brands continue to expand globally and move into premium market segments, Europe offers significant growth opportunities but also unique challenges. Success requires more than product innovation and market access: it depends on the ability to build trust and credibility among European consumers.

In a fragmented and complex European media landscape, trusted broadcasters and premium video environments remain central to consumer engagement. Drawing on RTL AdAlliance’s insights and experience, this session will explore how brands can leverage high-quality media ecosystems and data-driven media strategies to build awareness, strengthen premium positioning, and create lasting connections with European audiences and cut through complexity.

The session will also highlight how leading Chinese brands are successfully using trusted media environments to accelerate their growth and establish strong brand equity across Europe.

RTL AdAlliance, the international advertising sales unit of the leading European media group RTL Group connects brands with over 400 million consumers through premium TV, streaming, digital video and audio environments across Europe.