RTL AdAlliance takes bold stance for trusted European media at Cannes Lions 2025

• RTL Beach provides a hub for international brands and marketers to connect with European media power houses and leading adtech companies, research and content production studios.
   
• The high-profile programme explores how trusted media and premium content drive ad impact, bringing together leading speakers from RTL, ITV, M6, Ad Alliance, The Wallstreet Journal, Qualcomm, Accor, Luxottica, Lenovo, Danone, Fremantle, Stagwell and many more.
   
• RTL AdAlliance reaffirms its commitment to simplify access to European audiences, a mission propelled by the expanding AdManager by RTL AdAlliance.  

As Cannes Lions returns from 16 to 20 June 2025, RTL AdAlliance brings together leading voices from European media, brands and tech at RTL Beach – the only major representation for trusted European media on the Croisette. Throughout the week of the Cannes Lions Festival of Creativity, RTL Beach hosts international media and advertising leaders to venture into the most effective ways to reach European audiences and meet with top media executives.  

The international sales house of RTL has once again partnered up with co-host IPSOS, one of the world's leading market research companies, who will enhance the knowledge exchange at RTL Beach with insights into the newest findings from media research and a dedicated afternoon programme.  

The additional range of high-profile partners covers a a truly comprehensive spectrum of the European media industry: Major European trade bodies egta, ThinkBox Televisionary and ScreenForce Germany represent the interests of the television and broadcast industry. Further strengthening the lineup are adtech pioneers smartclip, Adform and DanAds, alongside content giant Fremantle and the total video experts from RTL Nederland, RAI, ITV and Ad Alliance from Germany. The World Federation of Advertisers and media advisers MediaSense round up a dedicated global view from the advertisers side to the diverse collection of partners. 

Stéphane Coruble, Chief Executive Officer at RTL AdAlliance:  

“Homegrown media remain a trusted part of European’s daily life – whether it’s catching up on the news, following a favourite football club, or unwinding with entertainment television. These channels do more than inform and entertain; they help shape public discourse and cultural identity across diverse European markets. Video advertising plays a vital role in sustaining this virtuous circle, funding the high-quality content that millions depend on. 

But there’s more to uncover: The deep relationship between European media and their audiences makes them uniquely powerful for global brands aiming to forge genuine connections. At RTL AdAlliance, we’re committed to making that access simpler and more effective. Through RTL Beach at Cannes Lions and our self-service AdManager platform, we’re creating new opportunities to tap into one of the world’s most trusted and impactful media environments.” 

Carine Jean-Jean, VP Communications & Branding at RTL AdAlliance: 

“We are thrilled to boldly present ourselves and the strength of European media right in the middle of the global advertising and media world, gathering at the Cannes Lions. Our programme this year is particulartly focused on the exceptional premium content and talents we represent. RTL Beach welcomes all our guests and partners looking to network with the biggest names from the European media industry, listen and meet our outstanding guest speakers or just spend a nice moment with an amazing view!” 

Throughout the week, international advertising and media leaders gain actionable insights into what drives effective brand communication when connecting with European audiences. From ensuring brand safety and maximising ad impact, to leveraging audience affinities and engaging fan communities, the sessions focus on turning strategy into action across the continent’s various media markets. 

Each day capturs a different theme by diving into the importance of ad impact and brand safety with well-known speakers. From the future of trusted news with the editors-in-chief at stern and The Wallstreet Journal, Gregor Peter Schmitz and Emma Tucker respectively, to the power of sports fandoms, with the world’s fastest female Formula 1 Academy racing driver Alba Larsen in partnership with IPSOS. Or the enduring appeal of entertainment and show television represented through Motsi Mabuse, one of the jugdes of “Strictly Come Dancing” in the UK and its spin-off “Let’s Dance” in Germany, as well as the growing influence of food content in connecting with passionate audiences with VO Ramona Hazan, Founder of RAMONA’S - the No.1 Houmous Brand in the UK. The full programme is available here. 

Brands and agencies looking to simplify their access to European audiences can meet the AdManager Team at RTL Beach and discover more about the recently launched AdManager by RTL AdAlliance. The self-service booking tool has just expanded its advertising inventory by multiple new markets, including the UK, Spain, the Netherlands and the Nordics, enabling advertisers to easily reach total video audiences through specialised packages based on markets and affinities. 

From Monday, June 16th to Thursday, June 19th, RTL AdAlliance invites over 2,000 people exclusively to attend the RTL Beach for a prestigious programme of can’t-miss activities, plus one-on-one sessions on all four days." 

Find more information about RTL Beach at: rtl-adalliance.com/rtlbeach 

VP Communications & Branding 
Carine Jean-Jean 
carine.jeanjean@rtl.com 
+33 6 30 51 58 73 

PR Director
Kathrin Müller 
kathrin.mueller@rtl.com 
+49 40 286 686 117 

RTL AdAlliance – simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

To learn more follow us on LinkedIn and Instagram.