The New Life of the Living Room 2024


Join us for the highly anticipated 3rd edition of RTL AdAlliance’s exclusive research

The New Life of the Living Room

For the first time, we not only analysed the Total Video viewing habits of 11 European Countries in detail, but we also expanded further to the USA. Therefore, we will continue to give you detailed analysis of each country and their viewing habits, but also take a step back, widen our perspective and look at general comparisons between Europe and the US. 

From the ownership of video devices to the complexities of consumption across various devices and platforms, our study has got it all covered. But it doesn't stop there. We're also exploring attitudes towards ads in different video environments and shedding light on the budget allocation for video entertainment.

Sneak peak into our insights:

Linear TV is the first TV destination for Europeans
Europeans trusting a brand they see on Linear TV

Discover our speakers

Craig Morris

Managing Editor at ITVX

Maxime André

Director of Marketing, Innovation & Communication at M6 Publicité

Genie Godula

Television presenter