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“Viewing platforms and formats make all the difference.” states Professor Karen Nelson-Field.
The pandemic has accentuated the trend where new business formation drives the advertising economy.
Covid has permanently changed the way we live, work, shop, exercise and relax and the effects of the crisis will be felt for years to come.
Daniel Bischoff, CMOO at RTL AdConnect, shares his view on the way in which the living room gained a new lease of life.
The Responsible Brands in Europe study from RTL charting consumer behaviour across four European countries.
As TV continues to go from strength to strength throughout the pandemic, the digital audio market is also set to take off.
Combining the high quality, brand safe scale of TV with the targeting precision and measurement capabilities of digital, Addressable TV (ATV).
Belgium is a country universally known for its chocolate and comic strips such as Tintin, and perhaps less well-known for being where the French fry o
Rhys McLachlan, tells us about this new solution, demonstrating how broadcasters are transforming the TV advertising experience for advertisers.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
