The impact of Covid-19 on 2020 adspend

Vincent Letang, Managing Director of MAGNA Global, highlights digital’s potential and TV’s decline regarding revenue streams.

TV Key Facts 2020
Dec 11th, 2020

What content flourished in our time of need?

The opportunity to take a wide lens to the past year is a welcome task, especially when we take stock of what we’ve all lived through in 2020.

TV Key Facts 2020
Nov 22nd, 2020

What’s new with Addressable TV?

Addressable TV (ATV) advertising with the development of Connected TV, is a cornerstone of increased targeting capabilities within broadcast groups

TV Key Facts 2020
Dec 4th, 2020

A crisis like no other

The Coronavirus crisis is the greatest disruption to the globalised world of the 21st century that we will (hopefully) ever witness in our lifetime

TV Key Facts 2020
Nov 19th, 2020

Resilience and Transformation

Thomas Rabe, CEO of RTL Group, explains how the Group is speeding up the digital transformation of its businesses during the coronavirus crisis.

TV Key Facts 2020
Nov 8th, 2020

Not all reach is equal: 10 Key Facts.

While our digital world has been changing rapidly, the metrics we rely on to buy and sell advertising are still based on the traditional opportunit

TV Key Facts 2020
Nov 6th, 2020

Research & Publications

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