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Stéphane Coruble, CEO of RTL AdConnect, discusses how television has shown its relevance in contemporary society.
Thomas Rabe, CEO of RTL Group, explains how the Group is speeding up the digital transformation of its businesses during the coronavirus crisis.
CES is an annual showcase of innovation, where the world discovers the next must-have electronic gadget.
While our digital world has been changing rapidly, the metrics we rely on to buy and sell advertising are still based on the traditional opportunity-t
As content is diffused through an increasing number of mediums, it is more and more vital to develop a cross-media measurement system.
Simon Cook, Managing Director of Cannes Lions, on the pivot towards long-term, sustainable action from both consumers and forward-thinking brands.
Even without coronavirus, it’s been a time of upheaval for media sales, as its role in the advertising ecosystem shifts once again.
Producing content was a big struggle for broadcasters during the pandemic.
Stéphane Hugon, one of the founders of the Eranos consultancy firm, is a sociologist who specializes in the imagination.
Fake news – and the danger it poses – has become a growing concern in recent years. But the issue has been brought to a head by the Covid-19 pandemic
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
