We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Christophe Pradère talks to us about the role designers play in influencing sustainability, creativity and behavioural change.
When analysing the status quo of any field, data is paramount.
President and Chief Research and Analytics Officer at CBS, Radha Subramanyam.
Brian Wieser takes us on a journey of discovery through the macroeconomic influences that are shaping the media and advertising industry.
We asked Ian Whittaker, media and digital advisory expert, to take a look at the future of Connected TV to elaborate on industry trend.
For the past 15 years M6 Publicité has identified the trends that will shape our industry. We spoke to Annabelle Guilly from M6 Publicité.
As Total Video consumption diversifies and evolves with the emergence of a wide range of new content viewing offers, we are at a turning point.
In this interview with Lucien Brouwer, CMO at RTL Nederland, we look at the future of BVOD.
Nico Hofmann talks us through how production companies can and should incorporate themes of responsibility and diversity into their production methods
Sustainability is at the forefront of everyone’s minds. In 2019, Corporate Social Responsibility represented 9% of TV advertising investment and by 20
The first of its kind ”green screen” project was launched on M6 on 5 June 2021, World Environment Day.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
