We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Tom Hidvegi explains the current challenges facing consumer brands and the actions Coca-Cola has taken in order to support customers.
Ilse Openneer discusses the evolution of journalism work and the battle against fake news and disinformation.
Jan Harling, Global Media Director for OPPO since February 2021, offers valuable insight into the Asian market and what sets it apart from the US a
Hortense Thomine Desmazures reflects on the launch of addressable TV offers on M6 channels earlier this year.
Karin Immenroth, Chief Data & Analytics Officer DATA Alliance at RTL Deutschland, introduces a new advertising impact tool called BrandAId.
Broadcasters are controlling the European Connected TV market, but a better understanding is required in order to unlock the full potential.
Jonas Engwal, CEO of Bedrock, has more than 20 years’ experience in the media and technology industries.
The economic and digital growth of China continues to be an enigma.
Not a month goes by without the audio-visual sector announcing a merger, takeover, or major alliance.
How do you organize the diversity of ideas and identities in a fair and productive way?
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
