Reaching kids and families across Europe: The Power of Premium Video

In a rapidly evolving media landscape, reaching kids and families effectively requires both scale and trust. With our unique pan‑European footprint, we offers advertisers seamless access to premium kids and family audiences across Europe - all through one unified partner.

RTL AdAlliance brings together leading broadcasters and platforms across Europe, delivering #1 or #2 reach positions in each market and more than 80% monthly reach. From Germany and France to Italy, Spain, the Nordics and beyond, brands can activate campaigns consistently across borders while benefiting from strong local relevance. 

Despite the growth of streaming, television remains a major daily medium for children across Europe. In key markets, TV delivers high daily reach among kids aged 3–14, confirming its continued role in family media routines. Live viewing remains particularly strong, while replay viewing complements linear consumption. 

At the same time, SVOD adoption within families continues to rise, showing that successful campaigns should combine linear and digital video environments. RTL AdAlliance connects both worlds.

Linear TV remains the go‑to destination for cartoons and kids’ programmes, outperforming global video platforms. Trust plays a key role: brands discovered on trusted media such as linear TV and radio benefit from significantly higher credibility than those first seen on social platforms. For advertisers, this trust directly supports brand image and long‑term impact. 

RTL AdAlliance’s proprietary Smart Audiences enable precise targeting of families across premium video inventory. By combining broadcast data, geographic, contextual and addressable data, advertisers can reach modern, affluent families with school‑age children - across all devices and media types.

From trusted linear environments to advanced digital activation, RTL AdAlliance empowers brands to connect with kids and families across Europe - safely, effectively and at scale.

RTL AdAlliance simplifies complexity by offering unified solutions across all video environments:

• Linear TV
• Addressable TV
• BVOD / AVOD
• Online Video & Display
• Connected TV

This holistic approach allows advertisers to activate big screens and digital screens together, ensuring both reach and precision. 

With our AdManager, advertisers and agencies gain access to a free, self‑serving media discovery and buying platform. Inventory can be explored and booked easily, supported by integrated ad‑serving, automated workflows from purchase to invoice, and real‑time reporting.