Living Room Study 2026 on tour - Milano

In its fifth edition, the Living Room Study continues to explore how audiences engage with video across Europe and beyond. This year, the study once again draws on one of the industry’s most comprehensive datasets.

The latest edition of the Living Room Study analyses viewing behaviours across 15 European countries, with additional insights from the US and China to offer a broader global perspective.

This year’s study focuses on Total Video engagement across platforms and takes a closer look at the impact of co‑viewing - how watching together shapes the viewing experience.

The event will take place in Milan, hosted in partnership with Lenovo, at its flagship store, which will welcome industry guests for this session. This venue provides an inspiring setting at the crossroads of technology, innovation and media, reinforcing the conversations around the future of TV and video advertising.

Location: Lenovo Flagship Store, Milan

View location: https://share.google/dhui0RuvLkEpM5uNv