The Future of TV Advertising Global 2025

On December 9, 2025, RTL AdAlliance will join the industry’s most influential event, The Future of TV Advertising Global, in London. 

This two-day summit gathers over 1,000 leaders from 30+ countries to explore how television is transforming into a performance-driven, data-powered medium that rivals global tech platforms.

4:10 PM – 4:30 PM | The Future of TV Advertising Global, London.

In a fragmented media landscape, collaboration is no longer a buzzword—it’s a necessity. This 20-minute session brings together three influential voices: Stéphane Coruble (CEO, RTL AdAlliance), Oliver Vesper (Deputy CEO & CDO, RTL AdAlliance), and Oliver Böhm (CEO, ORF-Enterprise) to discuss how strategic alliances can transform the future of TV advertising.

The conversation will focus on turning talk into action:

• Speaking with one voice to reshape perceptions of TV as a declining medium
• Commercial partnerships that unlock new opportunities locally and globally
• Tech collaboration to unify linear and digital assets into simple, scalable solutions

Expect real-world examples, practical insights, and a clear roadmap for building alliances that deliver measurable impact. This is not about theory—it’s about making collaboration work in practice.