Press

First Addressable TV (ATV) trade marketing solution from RTL AdAlliance and the Offerista Group for brands to drive interest at the point of sale

RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.

The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.

RTL AdAlliance partners with Wurl to accel advertsising sales of Wurl's European CTV inventory.