TV Key Facts 2024

Watch the replay of the TV Key Facts 2024

TV Key Facts - The 31st edition

Discover the latest figures about Total Video consumption habits, discover fresh content trends and challenge your common beliefs through a myth-busting session!
Listen to our chat with Eva Lihotzky, from Serviceplan AI Lab, about the role of AI in advertising as well as explored the true potential of the alliance of Humans and Tech through the future of advertising in the age of AI.

We celebrated this union as a partnership grounded in balance and purpose, ready to take us further!

Contact us to learn more about our TV Key Facts presentation and our unique TV Key Facts database with key information on 33 countries! rtladalliance_info@rtl.com

TVKF 2024 Database

The TV Key Facts database is RTL AdAlliance’s essential study on media and advertising covering up to 33 countries. Produced in collaboration with Europe’s major audiences and advertising data collection institutes, get all exclusive information you need on international broadcast and digital media.

Access the TVKF here or request your access code now!

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TVKF 2024 Database access tutorial

TVKF 2024 Articles

This year's publication of TVKF focuses on a trend developing in our industry: 
AI is not the end of human creativity, but a crucial tool that can enhance the creative industries. 

TV and brand marketing are leading the way by rapidly adopting AI, yet humans remain the creators and drivers of this technologically-supported creativity.

Read a fine selection of the TVKF articles here.