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While it is commonly assumed that the success of streaming platforms stems from their “original” content, the data tells a different story.
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
This year has marked a significant transition for the Italian TV and advertising market.
Total Video remains essential for advertisers – delivering reach, brand impact, and sales. Big brands rely on it, and newcomers are joining. In a stre
TV viewing is rising in Austria across all formats. For the first time since the pandemic, 12–29-year-olds watch more TV than online video..
In 2025, Total V1deo unified linear, CTV, and digital into one framework.
TV advertising is set to become even easier to buy, as Channel 4, ITV, and Sky announce a joint marketplace launching in 2026
The 32nd edition of the TV Key Facts report by RTL AdAlliance was launched during the first-ever Total Video Club. A day filled with conferences, pane
Discover how we enable advertisers and brands to unlock the full value of sport across Total Video.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
The new office marks a significant step for RTL AdAlliance to strengthen its local presence and accelerate growth in European key markets
80+ global media, brand and technology leaders gather at RTL Beach
