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While it is commonly assumed that the success of streaming platforms stems from their “original” content, the data tells a different story.
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
TV advertising is set to become even easier to buy, as Channel 4, ITV, and Sky announce a joint marketplace launching in 2026
Linear TV remains the go-to for live sports, current affairs, and entertainment, especially among viewers aged 45+. Younger audiences prefer streaming
In 2025, Total V1deo unified linear, CTV, and digital into one framework.
The 32nd edition of the TV Key Facts report by RTL AdAlliance was launched during the first-ever Total Video Club. A day filled with conferences, pane
With nearly 70 million devices
in Europe – and a seamless
advertising experience that
harnesses data, technology, and scale...
2025 is a transformational year for RTL Group with the growth of our streaming services, the acquisition of Sky Deutschland and the implementation of
News is the foundation
of a thriving democracy and
a significant marketing vehicle.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.
