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At RTL AdAlliance, we envision a future where TV is 100% digital and ad served. Using technology, we are actively working towards this goal.
How to ensure a healthy combination of advertising and data for the benefit of all?
Addressable linear TV enables broadcasters to attract smaller advertisers But to make TV really accessible to all the use of AI, may be required.
Profit Ability 2 is the first post-COVID analysis of advertising’s financial impact, showcasing its strength as a business investment.
As we celebrate the 30th edition of TV Key Facts, we are reminded of the remarkable journey we have undertaken.
To celebrate 3 decades of the TV Key Facts, we had the pleasure to talk to the founder of the report.
A media industry in major transformation. Global challenges in short sequence, from Covid to inflation to war. And quickly evolving consumer habits.
ITV’s recent research project, “What Unites Young Adults in the UK?” offers a fascinating glimpse into the lives and aspirations of 18 - 40-year-olds.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
80+ global media, brand and technology leaders gather at RTL Beach
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
