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Artificial intelligence (AI) has faced periods of excessive optimism, followed by times of significant disillusionment, Daniel and Rhys explore AI.
Earlier this year, RTL Deutschland and ProSiebenSat.1 announced a new collaboration through their respective Adtech ompanies to digitise Total Video.
How to ensure a healthy combination of advertising and data for the benefit of all?
At RTL AdAlliance, we envision a future where TV is 100% digital and ad served. Using technology, we are actively working towards this goal.
As we celebrate the 30th edition of TV Key Facts, we are reminded of the remarkable journey we have undertaken.
To celebrate 3 decades of the TV Key Facts, we had the pleasure to talk to the founder of the report.
A media industry in major transformation. Global challenges in short sequence, from Covid to inflation to war. And quickly evolving consumer habits.
ITV’s recent research project, “What Unites Young Adults in the UK?” offers a fascinating glimpse into the lives and aspirations of 18 - 40-year-olds.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
