We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Guillaume Belmas talks about the need for TV ad campaign measurement and how these data collecting efforts, especially cross-media, have developed.
Martin Majd El-Khouri, Senior Director at Bertelsmann Investments spoke to us about the role of Web3 in shaping our industry in the future.
We spoke to Walter Geer, Chief Experience Design Officer at VMLY&R Health to understand how inclusive marketing can live up to expectations.
Stephan Loerke, CEO of the World Federation of Advertising, spoke to us about the important role advertising can play in driving diversity inclusio
During this year’s Cannes Lions, RTL AdAlliance invited renowned researcher Karen Nelson-Field to join a panel discussion on the value of conn
For the first time, I’ll be looking forward rather than back for this intro, even though it is quite a turbulent year.
Christophe Pradère talks to us about the role designers play in influencing sustainability, creativity and behavioural change.
We asked Ian Whittaker, media and digital advisory expert, to take a look at the future of Connected TV to elaborate on industry trend.
Brian Wieser takes us on a journey of discovery through the macroeconomic influences that are shaping the media and advertising industry.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
