We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Gill Riley discusses the brand’s sustainability credentials and the ways in which it engages consumers.
Laurent Haulotte, News and Sports Director at RTL Belgium, offers the Belgian view on the issues around disinformation and the complex situation fa
Ilse Openneer discusses the evolution of journalism work and the battle against fake news and disinformation.
Tom Hidvegi explains the current challenges facing consumer brands and the actions Coca-Cola has taken in order to support customers.
Hortense Thomine Desmazures reflects on the launch of addressable TV offers on M6 channels earlier this year.
Jan Harling, Global Media Director for OPPO since February 2021, offers valuable insight into the Asian market and what sets it apart from the US a
Broadcasters are controlling the European Connected TV market, but a better understanding is required in order to unlock the full potential.
Karin Immenroth, Chief Data & Analytics Officer DATA Alliance at RTL Deutschland, introduces a new advertising impact tool called BrandAId.
The economic and digital growth of China continues to be an enigma.
Jonas Engwal, CEO of Bedrock, has more than 20 years’ experience in the media and technology industries.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
