We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Realytics is a pioneer in TV analytics. Their latest product, BEE, allows advertisers to track audiences across different TV environments.
Creativity is one of the most powerful drivers of advertising effectiveness, offering huge commercial advantages.
In recent years, the world of television has witnessed a remarkable transformation, with Connected TV (CTV) screens driving increased competition.<
RTL AdAlliance had the pleasure of interviewing Simon Daglish, Deputy MD of Commercial at ITV to discuss its campaign “The last photo.”
Preeti Srivastav leads the development and implementation of the sustainability strategy across eight production countries, 90 export markets and m
RTL AdAlliance has partnered with The Trade Desk, a technology company specialising in empowering advertising buyers.
Children’s media use has changed massively in recent years. This is reflected in measured TV data, but also in studies such as..
The advertising industry is experiencing significant shifts in measurement and strategies.
In today’s rapidly evolving media landscape, the transformation of brand strategies and objectives has become a necessity for advertisers worldwide
The media and advertising industry is faced with multiple challenges.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
