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The 32nd edition of the TV Key Facts report by RTL AdAlliance was launched during the first-ever Total Video Club. A day filled with conferences, pane
With nearly 70 million devices
in Europe – and a seamless
advertising experience that
harnesses data, technology, and scale...
News is the foundation
of a thriving democracy and
a significant marketing vehicle.
2025 is a transformational year for RTL Group with the growth of our streaming services, the acquisition of Sky Deutschland and the implementation of
As digital covers a range of different advertising formats serving different purposes, the IAB Adex benchmark provides highly granular insights to bet
Discover media & advertising stories all year long
Two years ago, P&G – quickly followed by other advertisers – voiced its ambition to champion advertising accessibility.
2023 was marked by the continued transformation of our businesses and the begining of the commercial breakthrough of generative AI.
Generating excitement for a sport rarely seen live is challenging. In this interview, we talk to Isabell Junglen-Walden and Lara Kurg.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
