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Profit Ability 2 is the first post-COVID analysis of advertising’s financial impact, showcasing its strength as a business investment.
Addressable linear TV enables broadcasters to attract smaller advertisers But to make TV really accessible to all the use of AI, may be required.
Since its May launch, Groupe M6’s streaming service, M6+, has seen a 30% increase in reach and a 45% rise in total hours viewed.
The rapid rise of AI is pressing agencies to rethink their structures, processes and skillsets.
Artificial intelligence (AI) has faced periods of excessive optimism, followed by times of significant disillusionment, Daniel and Rhys explore AI.
Earlier this year, RTL Deutschland and ProSiebenSat.1 announced a new collaboration through their respective Adtech ompanies to digitise Total Vide
How to ensure a healthy combination of advertising and data for the benefit of all?
At RTL AdAlliance, we envision a future where TV is 100% digital and ad served.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
