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As digital covers a range of different advertising formats serving different purposes, the IAB Adex benchmark provides highly granular insights to bet
Total Video remains essential for advertisers – delivering reach, brand impact, and sales. Big brands rely on it, and newcomers are joining. In a stre
This year has marked a significant transition for the Italian TV and advertising market.
TV viewing is rising in Austria across all formats. For the first time since the pandemic, 12–29-year-olds watch more TV than online video..
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Two years ago, P&G – quickly followed by other advertisers – voiced its ambition to champion advertising accessibility.
2023 was marked by the continued transformation of our businesses and the begining of the commercial breakthrough of generative AI.
Generating excitement for a sport rarely seen live is challenging. In this interview, we talk to Isabell Junglen-Walden and Lara Kurg.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.
