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While our digital world has been changing rapidly, the metrics we rely on to buy and sell advertising are still based on the traditional opportunit
CES is an annual showcase of innovation, where the world discovers the next must-have electronic gadget.
Simon Cook, Managing Director of Cannes Lions, on the pivot towards long-term, sustainable action from both consumers and forward-thinking brands.<
As content is diffused through an increasing number of mediums, it is more and more vital to develop a cross-media measurement system.
Producing content was a big struggle for broadcasters during the pandemic.
Even without coronavirus, it’s been a time of upheaval for media sales, as its role in the advertising ecosystem shifts once again.
Fake news – and the danger it poses – has become a growing concern in recent years.
Stéphane Hugon, one of the founders of the Eranos consultancy firm, is a sociologist who specializes in the imagination.
Jean-Patrick Chiquiar is co-founder of Rosapark, the multi-award-winning French agency with 120 employees that has won prizes for its work.
Sonoo Singh is a business journalist and editor with almost two decades of experience reporting on media and marketing.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
