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As content is diffused through an increasing number of mediums, it is more and more vital to develop a cross-media measurement system.
Simon Cook, Managing Director of Cannes Lions, on the pivot towards long-term, sustainable action from both consumers and forward-thinking brands.<
Even without coronavirus, it’s been a time of upheaval for media sales, as its role in the advertising ecosystem shifts once again.
Producing content was a big struggle for broadcasters during the pandemic.
Stéphane Hugon, one of the founders of the Eranos consultancy firm, is a sociologist who specializes in the imagination.
Fake news – and the danger it poses – has become a growing concern in recent years.
Sonoo Singh is a business journalist and editor with almost two decades of experience reporting on media and marketing.
Jean-Patrick Chiquiar is co-founder of Rosapark, the multi-award-winning French agency with 120 employees that has won prizes for its work.
ACT Responsible is an international non-profit organisation whose mission is to encourage responsible advertising and to unite the community.
The WFA is the global trade association for advertisers. Collectively, their members represent more than 90% of global adspend.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
