We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
The media and advertising industry is facing many challenges, be it brand safety or measurement.
Passion for data and knowing that it’s a decisive key to success is what drives Karin Immenroth.
To find out more about future trends, we spoke to the head of Global Research & Insight at Fremantle, Paul Wood.
TV is the most powerful creative canvas advertisers have at their disposal. It’s not simply a place to place messages.
During the Cannes Lions, we listened to Thiago Stelle, Martech, Content & Media Lead for Brazil at the Kraft Heinz Company
Taide Guajardo and Katty Roberfroid discuss the importance of inclusive and accessible advertising, and their collaboration to address the issue.
Henning Nieslony discusses how new streaming platforms can ensure that they are future proof and provides a closer look at the streaming landscape.
Thomas Servatius, co-CEO at smartclip Europe, introduces Programmatic Linear TV Ad Break Replacement.
Guillaume Belmas talks about the need for TV ad campaign measurement and how these data collecting efforts, especially cross-media, have developed.
Martin Majd El-Khouri, Senior Director at Bertelsmann Investments spoke to us about the role of Web3 in shaping our industry in the future.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
