How the metaverse will shape our future
For the past 15 years M6 Publicité has identified the trends that will shape our industry. We spoke to Annabelle Guilly from M6 Publicité.
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For the past 15 years M6 Publicité has identified the trends that will shape our industry. We spoke to Annabelle Guilly from M6 Publicité.
Smartclip and RTL AdConnect, joined forces with NBCUniversal to publish an in-depth analysis of video content consumption behaviours.
Nico Hofmann talks us through how production companies can and should incorporate themes of responsibility and diversity into their production meth
As Total Video consumption diversifies and evolves with the emergence of a wide range of new content viewing offers, we are at a turning point.
In this interview with Lucien Brouwer, CMO at RTL Nederland, we look at the future of BVOD.
Sustainability is at the forefront of everyone’s minds.
Thomas Rabe, CEO of RTL Group, explains how RTL is leading consolidation in the European media industry.
The first of its kind ”green screen” project was launched on M6 on 5 June 2021, World Environment Day.
Chris Le May and Franck Litewka unravel the state of media buying and the expectations and innovations in the field.
Fake news is not a recent phenomenon, but social media and digital practices have provided it with an echo chamber like no other.
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.