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The advertising industry is experiencing significant shifts in measurement and strategies. In this article we take a look at two crucial developments.
Children’s media use has changed massively in recent years. This is reflected in measured TV data, but also in studies such as..
The media and advertising industry is faced with multiple challenges. From navigating thorugh a sea of content to new devirse targeting opportunities.
In today’s rapidly evolving media landscape, the transformation of brand strategies and objectives has become a necessity for advertisers worldwide.
How are European broadcasters facing up to the challenges ahead? We asked the leading broadcasters in Germany and the Netherlands.
ITV have worked with experts from Crowd DNA and travelled the length and breadth of the United Kingdom to answer the question.
Passion for data and knowing that it’s a decisive key to success is what drives Karin Immenroth.
The media and advertising industry is facing many challenges, be it brand safety or measurement.
TV is the most powerful creative canvas advertisers have at their disposal. It’s not simply a place to place messages.
To find out more about future trends, we spoke to the head of Global Research & Insight at Fremantle, Paul Wood.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
