We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
How are European broadcasters facing up to the challenges ahead? We asked the leading broadcasters in Germany and the Netherlands.
ITV have worked with experts from Crowd DNA and travelled the length and breadth of the United Kingdom to answer the question.
Passion for data and knowing that it’s a decisive key to success is what drives Karin Immenroth.
The media and advertising industry is facing many challenges, be it brand safety or measurement.
TV is the most powerful creative canvas advertisers have at their disposal. It’s not simply a place to place messages.
To find out more about future trends, we spoke to the head of Global Research & Insight at Fremantle, Paul Wood.
Taide Guajardo and Katty Roberfroid discuss the importance of inclusive and accessible advertising, and their collaboration to address the issue.
During the Cannes Lions, we listened to Thiago Stelle, Martech, Content & Media Lead for Brazil at the Kraft Heinz Company
Thomas Servatius, co-CEO at smartclip Europe, introduces Programmatic Linear TV Ad Break Replacement.
Henning Nieslony discusses how new streaming platforms can ensure that they are future proof and provides a closer look at the streaming landscape.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
