We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Karin Immenroth explores the challenges of creating a cross-media measurement system.
RTL talked to Ben Jankowski about the latest developments, and how Mastercard fared in 2020.
Vincent Letang, Managing Director of MAGNA Global, highlights digital’s potential and TV’s decline regarding revenue streams.
Addressable TV (ATV) advertising with the development of Connected TV, is a cornerstone of increased targeting capabilities within broadcast groups
The opportunity to take a wide lens to the past year is a welcome task, especially when we take stock of what we’ve all lived through in 2020.
The Coronavirus crisis is the greatest disruption to the globalised world of the 21st century that we will (hopefully) ever witness in our lifetime
Duncan Stewart, Director of Research, TMT at Deloitte, explores what trends are going to emerge in the media industry post-pandemic.
Stéphane Coruble, CEO of RTL AdConnect, discusses how television has shown its relevance in contemporary society.
Thomas Rabe, CEO of RTL Group, explains how the Group is speeding up the digital transformation of its businesses during the coronavirus crisis.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
