We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Here we take a global look at the latest consumption trends, the new players and emerging brands we expect to see on European TV screens in the fut
Vincent Cevalte, Senior Digital Activation Director at OMD USA, discusses some of the current trends and challenges in media and advertising in the
hilippe Jaumain, Brand Communication Director at RTL Belgium, discusses the annual Télévie event which raises millions of euros for cancer research
Stephan Loerke looks at the current challenges facing the industry – climate emergency, social responsibility, data, measurement, brand safety – an
Change is in full swing in the world of media and advertising with technological innovations completely revolutionizing the market.
“Viewing platforms and formats make all the difference.” states Professor Karen Nelson-Field.
Daniel Bischoff, CMOO at RTL AdConnect, shares his view on the way in which the living room gained a new lease of life.
The pandemic has accentuated the trend where new business formation drives the advertising economy.
Covid has permanently changed the way we live, work, shop, exercise and relax and the effects of the crisis will be felt for years to come.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
