We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Passion for data and knowing that it’s a decisive key to success is what drives Karin Immenroth.
TV is the most powerful creative canvas advertisers have at their disposal. It’s not simply a place to place messages.
During the Cannes Lions, we listened to Thiago Stelle, Martech, Content & Media Lead for Brazil at the Kraft Heinz Company
To find out more about future trends, we spoke to the head of Global Research & Insight at Fremantle, Paul Wood.
Taide Guajardo and Katty Roberfroid discuss the importance of inclusive and accessible advertising, and their collaboration to address the issue.
Thomas Servatius, co-CEO at smartclip Europe, introduces Programmatic Linear TV Ad Break Replacement.
Guillaume Belmas talks about the need for TV ad campaign measurement and how these data collecting efforts, especially cross-media, have developed.
Henning Nieslony discusses how new streaming platforms can ensure that they are future proof and provides a closer look at the streaming landscape.
Martin Majd El-Khouri, Senior Director at Bertelsmann Investments spoke to us about the role of Web3 in shaping our industry in the future.
Stephan Loerke, CEO of the World Federation of Advertising, spoke to us about the important role advertising can play in driving diversity inclusion.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
