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During the Cannes Lions, we listened to Thiago Stelle, Martech, Content & Media Lead for Brazil at the Kraft Heinz Company
Taide Guajardo and Katty Roberfroid discuss the importance of inclusive and accessible advertising, and their collaboration to address the issue.
Henning Nieslony discusses how new streaming platforms can ensure that they are future proof and provides a closer look at the streaming landscape.
Thomas Servatius, co-CEO at smartclip Europe, introduces Programmatic Linear TV Ad Break Replacement.
Guillaume Belmas talks about the need for TV ad campaign measurement and how these data collecting efforts, especially cross-media, have developed.
Martin Majd El-Khouri, Senior Director at Bertelsmann Investments spoke to us about the role of Web3 in shaping our industry in the future.
We spoke to Walter Geer, Chief Experience Design Officer at VMLY&R Health to understand how inclusive marketing can live up to expectations.
Stephan Loerke, CEO of the World Federation of Advertising, spoke to us about the important role advertising can play in driving diversity inclusion.
During this year’s Cannes Lions, RTL AdAlliance invited renowned researcher Karen Nelson-Field to join a panel discussion on the value of connection.
For the first time, I’ll be looking forward rather than back for this intro, even though it is quite a turbulent year.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
