Creativity can tackle the challenges of the media and advertising industry
The media and advertising industry is facing many challenges, be it brand safety or measurement.
We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
The media and advertising industry is facing many challenges, be it brand safety or measurement.
Passion for data and knowing that it’s a decisive key to success is what drives Karin Immenroth.
During the Cannes Lions, we listened to Thiago Stelle, Martech, Content & Media Lead for Brazil at the Kraft Heinz Company
To find out more about future trends, we spoke to the head of Global Research & Insight at Fremantle, Paul Wood.
Taide Guajardo and Katty Roberfroid discuss the importance of inclusive and accessible advertising, and their collaboration to address the issue.
Thomas Servatius, co-CEO at smartclip Europe, introduces Programmatic Linear TV Ad Break Replacement.
Guillaume Belmas talks about the need for TV ad campaign measurement and how these data collecting efforts, especially cross-media, have developed.
Henning Nieslony discusses how new streaming platforms can ensure that they are future proof and provides a closer look at the streaming landscape.
Martin Majd El-Khouri, Senior Director at Bertelsmann Investments spoke to us about the role of Web3 in shaping our industry in the future.
Stephan Loerke, CEO of the World Federation of Advertising, spoke to us about the important role advertising can play in driving diversity inclusion.
80+ global media, brand and technology leaders gather at RTL Beach
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.