We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Henning Nieslony discusses how new streaming platforms can ensure that they are future proof and provides a closer look at the streaming landscape.
Guillaume Belmas talks about the need for TV ad campaign measurement and how these data collecting efforts, especially cross-media, have developed.
Stephan Loerke, CEO of the World Federation of Advertising, spoke to us about the important role advertising can play in driving diversity inclusion.
Martin Majd El-Khouri, Senior Director at Bertelsmann Investments spoke to us about the role of Web3 in shaping our industry in the future.
We spoke to Walter Geer, Chief Experience Design Officer at VMLY&R Health to understand how inclusive marketing can live up to expectations.
During this year’s Cannes Lions, RTL AdAlliance invited renowned researcher Karen Nelson-Field to join a panel discussion on the value of connection.
Christophe Pradère talks to us about the role designers play in influencing sustainability, creativity and behavioural change.
For the first time, I’ll be looking forward rather than back for this intro, even though it is quite a turbulent year.
When analysing the status quo of any field, data is paramount.
President and Chief Research and Analytics Officer at CBS, Radha Subramanyam.
We asked Ian Whittaker, media and digital advisory expert, to take a look at the future of Connected TV to elaborate on industry trend.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.
