Macro economic influences
Brian Wieser takes us on a journey of discovery through the macroeconomic influences that are shaping the media and advertising industry.
We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Brian Wieser takes us on a journey of discovery through the macroeconomic influences that are shaping the media and advertising industry.
For the past 15 years M6 Publicité has identified the trends that will shape our industry. We spoke to Annabelle Guilly from M6 Publicité.
As Total Video consumption diversifies and evolves with the emergence of a wide range of new content viewing offers, we are at a turning point.
Smartclip and RTL AdConnect, joined forces with NBCUniversal to publish an in-depth analysis of video content consumption behaviours.
Nico Hofmann talks us through how production companies can and should incorporate themes of responsibility and diversity into their production methods
In this interview with Lucien Brouwer, CMO at RTL Nederland, we look at the future of BVOD.
The first of its kind ”green screen” project was launched on M6 on 5 June 2021, World Environment Day.
Sustainability is at the forefront of everyone’s minds. In 2019, Corporate Social Responsibility represented 9% of TV advertising investment and by 20
Thomas Rabe, CEO of RTL Group, explains how RTL is leading consolidation in the European media industry.
Chris Le May and Franck Litewka unravel the state of media buying and the expectations and innovations in the field.
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.