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The first of its kind ”green screen” project was launched on M6 on 5 June 2021, World Environment Day.
Thomas Rabe, CEO of RTL Group, explains how RTL is leading consolidation in the European media industry.
Fake news is not a recent phenomenon, but social media and digital practices have provided it with an echo chamber like no other.
Chris Le May and Franck Litewka unravel the state of media buying and the expectations and innovations in the field.
Oliver Fahlbusch, Executive Vice President Communications and Investor Relations at RTL Group, and Julian Weiss, Chief Marketing Officer at RTL Deutsc
Find out how the impact of video advertising varies depending on the device and platform it is consumed on.
Sonja Schwetje shares her expert view on the challenges facing the news ecosystem today.
Dominique Wolton is a specialist in media, political communication and connections between science and technology.
RTL is a leader across broadcast, content and digital in Europe and embraces independence and diversity in its people, content, and businesses.
Bérénice Bourgueil discusses her ‘Pièces Rouges’ (red coins) scheme and how the media can play a role in unifying people around important causes.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
