We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Bertrand Villegas, CCO of The WIT, discusses the current content trends and how media groups need to innovate and develop new offerings.
Hannah Wickes, CMO at Ecosia, discusses the sustainability mission of a company that is fusing tech with tree-planting.
Whether in the fight against climate change and dealing with social inequalities or mental health issues, media players have a big responsibility.
Paul Kemp-Robertson, Co-Founder of Contagious, explores the best brand responses to the pandemic.
Gill Riley discusses the brand’s sustainability credentials and the ways in which it engages consumers.
Laurent Haulotte, News and Sports Director at RTL Belgium, offers the Belgian view on the issues around disinformation and the complex situation faced
Ilse Openneer discusses the evolution of journalism work and the battle against fake news and disinformation.
Tom Hidvegi explains the current challenges facing consumer brands and the actions Coca-Cola has taken in order to support customers.
Hortense Thomine Desmazures reflects on the launch of addressable TV offers on M6 channels earlier this year.
Jan Harling, Global Media Director for OPPO since February 2021, offers valuable insight into the Asian market and what sets it apart from the US and
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
