We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Whether in the fight against climate change and dealing with social inequalities or mental health issues, media players have a big responsibility.
Gill Riley discusses the brand’s sustainability credentials and the ways in which it engages consumers.
Tom Hidvegi explains the current challenges facing consumer brands and the actions Coca-Cola has taken in order to support customers.
Laurent Haulotte, News and Sports Director at RTL Belgium, offers the Belgian view on the issues around disinformation and the complex situation faced
Ilse Openneer discusses the evolution of journalism work and the battle against fake news and disinformation.
Hortense Thomine Desmazures reflects on the launch of addressable TV offers on M6 channels earlier this year.
Karin Immenroth, Chief Data & Analytics Officer DATA Alliance at RTL Deutschland, introduces a new advertising impact tool called BrandAId.
Jan Harling, Global Media Director for OPPO since February 2021, offers valuable insight into the Asian market and what sets it apart from the US and
Broadcasters are controlling the European Connected TV market, but a better understanding is required in order to unlock the full potential.
The economic and digital growth of China continues to be an enigma. Alban Neveux, Group CEO of Advention shares a global and local view of Asia.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.
