We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Karin Immenroth, Chief Data & Analytics Officer DATA Alliance at RTL Deutschland, introduces a new advertising impact tool called BrandAId.
Broadcasters are controlling the European Connected TV market, but a better understanding is required in order to unlock the full potential.
Jonas Engwal, CEO of Bedrock, has more than 20 years’ experience in the media and technology industries.
The economic and digital growth of China continues to be an enigma. Alban Neveux, Group CEO of Advention shares a global and local view of Asia.
Not a month goes by without the audio-visual sector announcing a merger, takeover, or major alliance.
How do you organize the diversity of ideas and identities in a fair and productive way?
Vincent Cevalte, Senior Digital Activation Director at OMD USA, discusses some of the current trends and challenges in media and advertising in the US
Here we take a global look at the latest consumption trends, the new players and emerging brands we expect to see on European TV screens in the future
Stephan Loerke looks at the current challenges facing the industry – climate emergency, social responsibility, data, measurement, brand safety – and..
hilippe Jaumain, Brand Communication Director at RTL Belgium, discusses the annual Télévie event which raises millions of euros for cancer research.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
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Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
