We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Vincent Cevalte, Senior Digital Activation Director at OMD USA, discusses some of the current trends and challenges in media and advertising in the US
Stephan Loerke looks at the current challenges facing the industry – climate emergency, social responsibility, data, measurement, brand safety – and..
Change is in full swing in the world of media and advertising with technological innovations completely revolutionizing the market.
hilippe Jaumain, Brand Communication Director at RTL Belgium, discusses the annual Télévie event which raises millions of euros for cancer research.
“Viewing platforms and formats make all the difference.” states Professor Karen Nelson-Field.
The pandemic has accentuated the trend where new business formation drives the advertising economy.
Covid has permanently changed the way we live, work, shop, exercise and relax and the effects of the crisis will be felt for years to come.
Daniel Bischoff, CMOO at RTL AdConnect, shares his view on the way in which the living room gained a new lease of life.
This year the Lions became a completely virtual experience. Hours of insightful content has been created by inspiring speakers.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
