Competing with Streaming Giants
Jonas Engwal, CEO of Bedrock, has more than 20 years’ experience in the media and technology industries.
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Jonas Engwal, CEO of Bedrock, has more than 20 years’ experience in the media and technology industries.
Not a month goes by without the audio-visual sector announcing a merger, takeover, or major alliance.
Here we take a global look at the latest consumption trends, the new players and emerging brands we expect to see on European TV screens in the future
How do you organize the diversity of ideas and identities in a fair and productive way?
Vincent Cevalte, Senior Digital Activation Director at OMD USA, discusses some of the current trends and challenges in media and advertising in the US
Stephan Loerke looks at the current challenges facing the industry – climate emergency, social responsibility, data, measurement, brand safety – and..
Change is in full swing in the world of media and advertising with technological innovations completely revolutionizing the market.
hilippe Jaumain, Brand Communication Director at RTL Belgium, discusses the annual Télévie event which raises millions of euros for cancer research.
“Viewing platforms and formats make all the difference.” states Professor Karen Nelson-Field.
The pandemic has accentuated the trend where new business formation drives the advertising economy.
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.